This would be surprising news to many but Toyota’s luxury vehicle division – Lexus, only made its official debut in India a couple of days ago.
While bigger, more luxurious brands like Mercedes-Benz, Audi, BMW, and even Rolls-Royce has been around in the country for many years, Lexus was rather late to lay its foundation in India. Well, better late than never.
At the launch, Lexus unveiled three models chosen with the Indian driver in mind – the RX 450h, ES 300h , and LX450d vehicles. Besides that, the all-new Lexus LS made a surprise appearance in a sneak preview at the end of the show.
According to Lexus, the choice to focus on hybrid vehicles was due to the rise in demand for high-performing yet eco-friendly vehicles in India.
For now, the new models will be available at the brand’s guest experience centres located in New Delhi, Gurgaon, Mumbai, and Bangalore.
Additionally, it is said that after sales service facilities will also be available in Chandigarh, Hyderabad, Chennai and Kochi.
Speaking about Lexus’ plans for India, Lexus India Senior Vice President, Akitoshi Takemura said, “How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand.