Lexus have create an immersive experience of the new RC F coupé where users can embark on a high-speed run around the Ascari race track in southern Spain with the use of an array of cameras both inside and outside the car as well as trackside ones to capture high-quality, 360-degree footage.
This allows viewers to experience the speed, handling, and sound of the RC F without actually being in the cockpit. There’s even an option to choose a smoother driving style if urgency is not your preference.
The experience is being offered as a smartphone app on both Android and iOS devices which can be used stand-alone or with the Google Cardbord Virtual Reality viewer. If you just so happen to have an Oculus Rift VR lying around, that provides a greater immersion as well. You can also experience the RC F film with the new 360-degree YouTube video streaming function (for Chrome browsers only).
Launched at the end of 2014, the Lexus RC F sports coupe was developed at Japan’s famous Fuji Speedway and inspired by the advanced technologies and performance-focused character of the Lexus LFA supercar.