In the space of three years, Lynk & Co has gone from being an idea from Gothenburg, Sweden, to become the world’s fastest-growing brand.
The brand, positioned above the Geely brand but below Volvo, was launched in late 2016. Lynk & Co delivered 120,414 vehicles last year in China, with a retail network that tallies to 221 stores.
CEO of Lynk & Co, Alain Visser said, “Three years ago Lynk & Co started off as just an idea founded on principles unheard of within the industry. These sales numbers for a totally new brand are exceptional and proof that the focus on a simple experience from start to finish for young urbanites is working.”
“Today we are seeing step-by-step that our mobility offering is truly disrupting the car industry from within. We are proud at the speed of our growth so far and excited by our launch into Europe, the journey is well underway. So continue to expect the unexpected as we are picking up the speed.” Mr Visser concluded.
Since the launch of the brand, customers experienced Lynk & Co products through two SUV models- the 01 and the 02. Both models share underpinnings with Volvo SUV models and are currently assembled at Geely’s plant in Hebei province, China.
Recently, a Honda Civic-sized sedan aptly named Lynk & Co 03 joined the line-up.
Lynk & Co also makes its retail experience rather different, offering visitors surroundings that include a café-bar, cinema, and children’s play area.
The focus now shifts to Lynk & Co’s expansion into the European market. The first stores are set to open in 2020 within the continent’s trendiest urban districts- Amsterdam, Berlin, Brussels, Stockholm, London, and Barcelona.
Closer to home, a Lynk & Co 02 model was spotted being tested around the roads of Klang Valley, raising many speculations on its introduction into Malaysia.