Mazda’s Vision Coupe has been named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International held in Paris last week.
Revealed in 2017 in Tokyo, the Mazda Vision Coupe is a design vision model for the next generation of Mazda cars.
Featuring a simple and flowing “one motion” form, it embodies a more mature interpretation of the KODO-Soul of Motion design language tempered with a Japanese aesthetics.
Taking cues from the Mazda Luce Rotary coupe and other models that comprise Mazda's design heritage, the Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design, according to Ikuo Maeda, Mazda's Managing Executive Officer in charge of Design and Brand Style.
“This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-VISION was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”
The brand’s RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation of Mazda cars.
Judged by a panel of prominent designers working in fashion, architecture and other industries, the award celebrates the freshest, most creative and most beautiful concept cars in the world.
The Mazda Vision Coupe is currently on display with other concept cars at Hotel national des Invalides in France.