Mercedes-Benz Malaysia Achieves Best 1H Sales In Its History, 53% GrowthAuto News
Mercedes-Benz Malaysia (MBM) recorded its best-ever sales record in the first half of the year with over 5,163 units sold in 1H2015. This marks a 53% growth from last year's 1H2014 sales result of 3,366 units.
From the Three Pointed Star's arsenal, the locally-produced C-, E-, and S-Class models exhibited the most growth, contributing to 3,787 units sold, a 62% increase.
The E-Class on its own registered 1,967 units, leading the sales figures for MBM's bread and butter models, and displayed a tremendous growth by 41% from the first half of 2014, no doubt invigorated by the success of the E300 BlueTec Hybrid.
As for the C-Class midsize sedan, the recently crowned 'Car Of The Year' saw a 38% increase in sales from 1H2014 with 1,104 units.
Meanwhile, the flagship S-Class, which is fully assembled in Malaysia as the S400L Hybrid, registered 719 units sold, a whopping 419% increase. MBM say the sales of the luxury sedan in this first half period of the year alone equalled that of all S-Class sales from 2004 to 2006.
Meanwhile, Mercedes-Benz compact car models, comprising of the A-, B-, CLA-, and GLA-Class, managed a combined sales figure of 1,348 units, charting a 32% growth.
Even with such record figures, MBM is confident of maintaining their growth for the rest of 2015.
"With the implementation of a double shift at the Pekan production plant we are able to fulfil orders in a shorter time, and with a strong nationwide dealer network, customers can be assured of the best after-sales experience," said MBM president and CEO, Roland Folger.
Folger also took the time to inform the media of his imminent departure from Mercedes-Benz Malaysia to head Mercedes-Benz India Pvt. Ltd. Dr Claus Weidner (seen on the right in the group photo), will officially succeed him and assume the role of president and CEO of Mercedes-Benz Malaysia from October 2015 onwards