Following the cancellation of this year’s Geneva International Motor Show, the VW brand show stand can now be visited online.
Starting today, visitors can experience all the new models of the brand for two weeks around the clock from their own homes here.
The 360° tour offers an interactive digital experience allowing visitors to immerse themselves into the show. They can stroll across the booth, view vehicles from all sides and also change colours and wheel rim configurations using easy-to-use functions.
All the vehicles and the booth planned for Geneva have been digitally processed for the 360° experience and gives visitors a three-dimensional experience of being at the show.
The main focus is on the new products of 2020: this range from the future electric vehicle ID.31 to the new R2 with plug-in hybrid technology and the latest generation of the iconic sports versions of the compact Golf, the GTI, GTD and GTE.
Finally, users are guided to a registration page where they can create their VW ID to receive personalized offers in the future.
“Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences,” says Jochen Sengpiehl, Chief Marketing Officer of the Volkswagen Passenger Cars brand. “Exploiting the opportunities offered by virtual reality is part of our digitalization strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans.”
The virtual motor show can be visited online free of charge. The website is available in German and English until April 17, 2020.