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Home News Insights Nissan USA Gives Unsuspecting People The Ride Of Their Lives Nissan USA Gives Unsuspecting People The Ride Of Their Lives Insights Gerard | May 06, 2015 03:59 pm Now this is one amazing marketing campaign organised by Nissan in the United States. Called the “Ride of Your Life”, the campaign aims at popularising the Nissan Altima (known as the Teana for us here in Malaysia) by giving random consumers high-speed rides handled by professional drivers.The setup is pretty elaborate but still impressive to say the least. A large Smart Glass box was placed in the middle of a local shopping mall where a touch panel is located just in front of it. After luring a huge crowd in with a countdown, the various onlookers are then asked to try their luck at unlocking the box by pressing a button on the touch panel.After a few rejections, a few unsuspecting individuals finally manage to ‘unlock’ the box, where the Smart Glass then reveals a Nissan Altima along with a professional driver, both of which are inside the box. These ‘chosen’ individuals are then ushered into the car and brought out on to a track where they are given a ride of a lifetime. Along the way, they are flanked by Altima race cars. In the presence of the Altima's 3.5-litre V6 engine (we don't get that here), there was certainly a lot of power to get the blood pumping as both driver and passenger charged their way around the track.Getting back into the pits, the excitement continued as these individuals are then given the chance to have a go on the track for themselves.From walking around in a shopping mall to getting behind the wheel of a Nissan Altima on a race track in just a few minutes. This is certainly one experience these lucky participants will soon not forget.The “Ride of Your Life” campaign first debuted last year where a few participants found themselves in Altima ‘race cars’ but soon found out that there was more than meets the eye. You can find the promotional video of that campaign here: ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Nissan Ride of Your Life Print Related News The Birth Of Nissan's Racing Legends Insights Hans | June 30, 2015 The year was 1964. Japan was playing host to the Tokyo Olympics. The country's proudest achievement was the 210km/h Tokaido Shinkansen bullet train ... ETCM Nissan CNY Campaign - RM129k worth of electrical appliances to be won Auto News Kon | January 08, 2016 In conjunction with the upcoming Chinese New Year festivities ushering in the new Lunar Year of the Fire Monkey, Edaran Tan Chong Motor Sdn Bhd ... Tan Kim Hor – Co-Founder of Tan Chong Group Passed Away Auto News Hans | March 23, 2016 Tan Sri Tan Kim Hor, who co-founded the Tan Chong group together with his late brother Tan Sri Tan Yuet Foh, has passed away yesterday. He was ... Tan Chong’s MUV Expands Beyond Nissan, Targets B2B Sector Auto News Hans | April 13, 2016 MUV Marketplace Sdn. Bhd., the sister company of Nissan distributor Edaran Tan Chong Motor, has today launched a mobile application that allows used ... Comments
Nissan USA Gives Unsuspecting People The Ride Of Their Lives Insights Gerard | May 06, 2015 03:59 pm Now this is one amazing marketing campaign organised by Nissan in the United States. Called the “Ride of Your Life”, the campaign aims at popularising the Nissan Altima (known as the Teana for us here in Malaysia) by giving random consumers high-speed rides handled by professional drivers.The setup is pretty elaborate but still impressive to say the least. A large Smart Glass box was placed in the middle of a local shopping mall where a touch panel is located just in front of it. After luring a huge crowd in with a countdown, the various onlookers are then asked to try their luck at unlocking the box by pressing a button on the touch panel.After a few rejections, a few unsuspecting individuals finally manage to ‘unlock’ the box, where the Smart Glass then reveals a Nissan Altima along with a professional driver, both of which are inside the box. These ‘chosen’ individuals are then ushered into the car and brought out on to a track where they are given a ride of a lifetime. Along the way, they are flanked by Altima race cars. In the presence of the Altima's 3.5-litre V6 engine (we don't get that here), there was certainly a lot of power to get the blood pumping as both driver and passenger charged their way around the track.Getting back into the pits, the excitement continued as these individuals are then given the chance to have a go on the track for themselves.From walking around in a shopping mall to getting behind the wheel of a Nissan Altima on a race track in just a few minutes. This is certainly one experience these lucky participants will soon not forget.The “Ride of Your Life” campaign first debuted last year where a few participants found themselves in Altima ‘race cars’ but soon found out that there was more than meets the eye. You can find the promotional video of that campaign here: ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Nissan Ride of Your Life
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
The Birth Of Nissan's Racing Legends Insights Hans | June 30, 2015 The year was 1964. Japan was playing host to the Tokyo Olympics. The country's proudest achievement was the 210km/h Tokaido Shinkansen bullet train ...
ETCM Nissan CNY Campaign - RM129k worth of electrical appliances to be won Auto News Kon | January 08, 2016 In conjunction with the upcoming Chinese New Year festivities ushering in the new Lunar Year of the Fire Monkey, Edaran Tan Chong Motor Sdn Bhd ...
Tan Kim Hor – Co-Founder of Tan Chong Group Passed Away Auto News Hans | March 23, 2016 Tan Sri Tan Kim Hor, who co-founded the Tan Chong group together with his late brother Tan Sri Tan Yuet Foh, has passed away yesterday. He was ...
Tan Chong’s MUV Expands Beyond Nissan, Targets B2B Sector Auto News Hans | April 13, 2016 MUV Marketplace Sdn. Bhd., the sister company of Nissan distributor Edaran Tan Chong Motor, has today launched a mobile application that allows used ...