For a segment that Perodua has been absent from for the longest of times, they are making a surprisingly strong comeback with their Aruz SUV. With over 4,000 units delivered with another 10,000 units on order, they are now turning their sights to East Malaysia - which is perhaps the real litmus test for an SUV, as the market predominantly favours them. As of now Perodua has a 40% market share over the whole of East Malaysia, but the Aruz is likely to tip the scales a fair bit in their favour.
This news follows on from the flagging off of the Perodua Aruz TransBorneo Convoy, where six units of the compact SUV will be making their way from Kuching to Tawau, across 1,500 km over the next few days. The convoy will be stopping at major cities including Sibu, Bintulu, Miri, Kota Kinabalu, Ranau, and Sandakan to let the public get up close and personal with latest and greatest product from Perodua. For the East Malaysian market, the Aruz is priced at RM 74,900 for the X variant and RM 79,900 for the top-spec AV variant.
Some of you may be wondering why the Aruz may succeed where other compact SUVs have failed, and the answer to that is simply in the construction. Some may mock the fact that the Aruz (and sister Toyota Rush) run on a body-on-frame, live axle platform - but these are important for durability and reliability when going through rough terrain. This is what makes it especially appealing to an East Malaysian market, where the more popular choices would usually suffer.