Perodua today announced their sales figures for the first half of 2015 which saw an increase of 14.8%. This amounted to a sales figure of 108,500 vehicles sold as compared to 94,500 vehicles during the same period in 2014.
The increased sales figures is reflective of the strong demand for the Perodua Axia which accounted for nearly half of total sales from January to June with 53,700 units. Since the compact car began receiving bookings in August 2014, Perodua has received 134,000 orders and have delivered 83,700 since it was launched in September 2014 until 9 July, 2015.
“Based on our internal analysis, we estimate that our market share for the first six months of the year to be 33.8% based on forecasted total industry volume of 321,400 vehicles,” President and CEO of Perodua, Datuk Aminar Rashid Salleh said.
The second national car maker also recorded 10% less sales in the second Q2 of 2015, mainly due to consumers’ reaction towards the implementation of the Goods & Services Tax (GST) on 1 April, 2015.
However, Perodua are cautiously optimistic that it will be able to meet its 208,000 sales target by the end of the year, a 6.3% growth from 2014.
In 1H2015, Perodua managed to produce 116,000 vehicles, an increase of 12% compared with 104,000 vehicles produced in the same period last year.
Aminar added, “The first step towards achieving greater customer satisfaction is with Perodua Sentral, Petaling Jaya which began operations in early May 2015, whereby we have increase the level of customer care as part of our commitment to delight out customers.”
“We would like to thank the media, our business partners, the government, and our respective customers for their strong support in making Perodua the preferred automotive brand in the country,” he said.