Proton closed 2019 strongly as the national carmaker hit another significant milestone in a year punctuated by highlights.
Sales for the month of December were the highest for the whole of 2019, growing by 112% over the corresponding month in 2018 closing at 11,117 units.
This is equivalent to a 20.5% share of Total-Industry-Volume (TIV) in December and also the first time the Company has sold more than 11,000 cars in a month since July 2014.
As a result of strong monthly performances, total sales for the whole year closed at 100,821 units (domestic + export), the first time it has crossed the 100,000 unit threshold since 2015.
The final number equates to an increase of 55.7% over 2018, giving Proton the highest sales growth in 2019 for the top-5 automotive brands in Malaysia.
Overall market share for the year is estimated to be at 16.7%, the highest figure since 2014.
Powering Proton’s sales growth this year were the Proton X70, along with double-digit percentage increases in sales for the four updated models it launched in 2019.
The Proton X70 began its first full year of sales strongly and set the record for being the fastest-selling premium SUV in Malaysia.
It maintained its position at the head of its segment for the entire year and ended 2019 with a total of 26,331 units sold, making it the leader within its segment.
Meanwhile, sales of the Proton Saga continued its upward trajectory from its launch on 6 August. The youngest model in Proton’s range was again the most popular A-segment sedan with 3,892 units sold in December. Total sales for 2019 closed at 38,144 units, equivalent to a 36% increase in volume.
The Proton Persona on the other hand, ended December with 3,384 units sold. The figure places the Persona as the segment leader in December and is also the highest for the model since March 2012.
Despite a few low months when Proton transitioned between the 2019 Persona and its predecessor, total volume still grew by 29% to 21,876 units for the year.
While the sales of the Iriz nearly doubled for the year and grew by 97% following the launch of the updated 2019 model in April, the Exora, which was updated at the end of May, saw a 40% growth in sales.
As of 31st December 2019, Proton has 120 3S/4S outlets operating nationwide, which is the most number of outlets for a brand in Malaysia.
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