Sell 109,000 Units This Year? No Problem Says Honda Malaysia

Honda Malaysia is confident of achieving its 2018 sales target of 109,000 units following the encouraging sales performance in the first half of this year.

HMSB recorded total sales of 51,354 units between January and June 2018, which places the company on track to achieve its sales target for the year.

Having received the highest number of bookings in its history in the month of June with a record-breaking 20,000 units, the highest contributor to the total number of bookings obtained in that month was the City at 36%, followed by the CR-V and Civic at 14% each.

Among the factors that contributed towards the sales performance were zero-rated GST, and on-going festive promotions by Honda.

Due to the overwhelming bookings, HMSB said that it had to extend the waiting period to up to four months for certain models.

Based on this sales record, Honda Malaysia contributed 17.7% to the Total Industry Volume (TIV) as at 30 June 2018. The steady sales has also maintained Honda Malaysia in No.1 in the Non-National segment and No.2 in overall TIV positions in the first half of 2018.

The City stood out as the most popular model among customers in the past six months with over 15,400 units sold, translating to 30% of the total sales.

This is an increase of 7% compared to the same period last year. Following closely behind the City are the HR-V and CR-V models, which accounted for 16% and 13% of the total sales for the first six months of 2018 respectively.

The three models also maintained the segment leadership position during this period alongside other Honda models such as the Jazz, BR-V, Accord and Civic.