Strong demand for the new Ford Ranger pickup truck in Malaysia has fueled its 2018 performance with full year retail sales rising 19 percent from the prior year, announced Ford.
According to the company, strong sales has driven the Ranger’s market share in the pickup truck segment up by 1.4 percent year-on-year to 15 percent.
“The Ranger’s unmatched versatility and capability is continuing to drive its success and wide customer appeal,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
Currently available in Malaysia in 9 variants including the Ranger Raptor, the Ranger Wildtrak, Ranger, XLT+, XLT and XL, the Ranger finished 2018 as the second best-selling pickup in the market.
It also won Gold for ‘Pick-up Truck of the Year’ Award at the Carlist.my People’s Choice Awards & Editors’ Choice Award 2018.
On another note, Ford and Sime Darby Auto Connexion also announced the opening of two new and upgraded dealerships in Kuching, Sarawak, and in Kota Kinabalu, Sabah, in an effort to further enhance the Ford ownership experience with the ongoing expansion and upgrades of Ford dealerships nationwide.