Tokyo 2015: Subaru Impreza 5-Door Concept Previews Subaru Global Platform

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Tokyo 2015: Subaru Impreza 5-Door Concept Previews Subaru Global Platform

At the coming 2015 Tokyo Motor Show, Subaru willl be presenting this Impreza 5-Door Concept. The concept car will preview an upcoming Subaru hatchback model, the first all-new Subaru model to be underpinned by Subaru's all-new Global Platform.

In May 2014, Subaru announced its “Mid-Term Management Vision “Prominence 2020” which aims to lift Subaru’s global sales from the current 920,000 plus units per year to 1.1 million plus by 2020, while maintaining industry-leading profitability and customer trust.

At the centre of this plan is the Subaru Global Platform, which will underpin every all-new Subaru model from here onwards, including a yet to be named full-size crossover model. All upcoming all-new models will also feature direct injection ‘boxer’ engines.

This concept car, despite its rather nondescript name, will mark the beginning of a new era at Subaru.

Subaru did not reveal much else about the car yet, but said “…the design of this concept model expresses value exceeding its class, from the dynamically sporty feel that heightens the anticipation of driving, essential in Subaru design, to the solid performance functions that heighten the sense of innovation and peace of mind.” 

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As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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