Toyota Becomes Worldwide Olympic Partner, Delivers Hybrid Mobility

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Toyota Becomes Worldwide Olympic Partner, Delivers Hybrid Mobility

Toyota Motor Europe (TME) and Toyota Switzerland (TAG) have announced their partnership with the International Olympics Committee administration (IOC). Having just delivered a fleet of Toyota and Lexus models in Lausanne, Switzerland, the company is using this to kick-off their long term partnership with the IOC as one of their aspects of being a TOP Partner.

The partnership between Toyota and IOC is to run on until the end of 2024, and during this time Toyota will be providing sustainable mobility solutions for the committee around the world. This also includes intelligent transport systems, urban traffic systems, and vehicle to vehicle communications. 

Toyota also wants to use the partnership to truly embrace the spirit of the Games in its day-to-day business. When announcing the partnership in March 2015, Toyota Motor Corporation President Akio Toyoda said: "We will do everything possible to fulfil our new role in The Olympic Partner programme, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry,"



Aswan

Aswan

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Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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