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Home News Auto News Toyota Launches An App That Rewards You With Free Coffee Toyota Launches An App That Rewards You With Free Coffee Auto News Aswan | September 21, 2016 04:56 pm Aichi Prefecture, in Japan, has an extremely high rate of car accidents. In 2015 alone, 44,369 people were injured or killed by car accidents, and 50,101 people were arrested on the basis of using a smartphone while driving. This has made the prefecture the worst in Japan, and as a result a number of companies have gotten together to launch an initiative: "AICHI: No Longer the Worst". Toyota will be launching their own campaign this month in conjunction with the Japanese government's 2016 Autumn Traffic Safety Campaign.One of the first parts of this initiative is a smartphone application, developed in conjunction with Toyota, Komeda, and KDDI. In simple terms, the application is aimed at getting drivers to stop using their smartphones while driving in an effort to reduce these road accidents. Driving Barista, as it is known, uses both the gyroscope and GPS functionality of a user's smartphone. Users must place their phones face down on a flat surface while they drive, and if they don't flip the phone back up while on the move they will be rewarded with coffee. It goes without saying that the application only works within Aichi, and that if the driver touches the phon while on the move they will lose their accumulated kilometres. Komeda is the company providing the free coffee, with coupons being exchangable for a cup of blended coffee or an iced coffee at any of the chain's shops. It's a good idea and initiative, although the coupons are provided after the first 100 kilometres, and every 200 kilometres of driving after that. It's quite an extreme distance for what is essentially city driving, but it's still better than no initiative at all.Will the program work in actually bringing fatalities down to zero? Perhaps, although it really depends on how much the people of Aichi value their coffee. In many cases, smartphone use while driving is driven for a variety of reasons- and coffee alone may not be enough to put an end to this. Integration of these features with the car's onboard multimedia system would be a much more effective idea in keeping a driver's hands on the wheel. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Aichi Coffee Driving Barista Komeda Toyota Print Related News Watch This Touching Father’s Day Ad From Toyota Insights Hans | June 30, 2015 Father’s Day is coming this 21st June. In honour of dotting fathers around the world, the team at Toyota Motor’s Japan marketing office has recently ... What A Pro-Driver Thinks of the Toyota Camry Hybrid Reviews Hans | July 15, 2015 Our friends at Roda Pusing have quite impressive CVs. Hisham Jahudi is an advanced driving instructor at MotoMassa Driver Training and a former ... This Is How Toyota Builds Some Of The World’ Most Reliable Cars Insights Hans | July 28, 2015 Toyota’s reputation for reliability needs no further introduction. Fleet operators swear by their Hiace vans, workmen rely on their Hilux trucks, ... Tokyo 2015: Toyota S-FR, A Sub-86 Fun Car Auto News Hans | October 08, 2015 This is the Toyota S-FR, a concept car that will be displayed at the coming 2015 Tokyo Motor Show. As you might have already guessed from its looks, ... Comments
Toyota Launches An App That Rewards You With Free Coffee Auto News Aswan | September 21, 2016 04:56 pm Aichi Prefecture, in Japan, has an extremely high rate of car accidents. In 2015 alone, 44,369 people were injured or killed by car accidents, and 50,101 people were arrested on the basis of using a smartphone while driving. This has made the prefecture the worst in Japan, and as a result a number of companies have gotten together to launch an initiative: "AICHI: No Longer the Worst". Toyota will be launching their own campaign this month in conjunction with the Japanese government's 2016 Autumn Traffic Safety Campaign.One of the first parts of this initiative is a smartphone application, developed in conjunction with Toyota, Komeda, and KDDI. In simple terms, the application is aimed at getting drivers to stop using their smartphones while driving in an effort to reduce these road accidents. Driving Barista, as it is known, uses both the gyroscope and GPS functionality of a user's smartphone. Users must place their phones face down on a flat surface while they drive, and if they don't flip the phone back up while on the move they will be rewarded with coffee. It goes without saying that the application only works within Aichi, and that if the driver touches the phon while on the move they will lose their accumulated kilometres. Komeda is the company providing the free coffee, with coupons being exchangable for a cup of blended coffee or an iced coffee at any of the chain's shops. It's a good idea and initiative, although the coupons are provided after the first 100 kilometres, and every 200 kilometres of driving after that. It's quite an extreme distance for what is essentially city driving, but it's still better than no initiative at all.Will the program work in actually bringing fatalities down to zero? Perhaps, although it really depends on how much the people of Aichi value their coffee. In many cases, smartphone use while driving is driven for a variety of reasons- and coffee alone may not be enough to put an end to this. Integration of these features with the car's onboard multimedia system would be a much more effective idea in keeping a driver's hands on the wheel. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Aichi Coffee Driving Barista Komeda Toyota
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Watch This Touching Father’s Day Ad From Toyota Insights Hans | June 30, 2015 Father’s Day is coming this 21st June. In honour of dotting fathers around the world, the team at Toyota Motor’s Japan marketing office has recently ...
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