At the Putra Brand Awards 2015, Toyota again won Gold – the only automotive brand to do so - and has now won four in a row since 2012 in its sixth year since the awards began in 2010. Toyota has also bagged two silvers before its Gold streak.
It is another high for Toyota as it became the first automotive brand to be recognized as a Putra Brand Icon.
Datuk Ismet Suki, President of UMW Toyota Motor said, “Toyota is honoured to know that for the fourth consecutive year, Malaysians have voted Toyota as their favourite automotive brand. This recognition will spur us to continue living up to our ‘One Team – Customers First’ philosophy.
“On behalf of the staffs at UMW Toyota Motor, I would like to thank our loyal customers for continuing to choose our vehicles.”
The Putra Brand Awards polled roughly 6,000 Malaysians through a robust consumer research methodology to determine Malaysia’s favourite brand in multiple categories.
Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards is the only one of it’s kind of to be endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), and the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
There's just something about cars. It's a conveyance, it's a liability, it's a tool; but it can also be a source of joy, pride, inspiration and passion. It's much like clothes versus fashion. And like the latter, the pursuit of perfection never ends.