As part of its ongoing realignment process, Volkswagen today unveiled the new ‘R’ logo for its performance division.
The new logo, which symbolises the performance brand’s fresh start, is more modern, distinct and sleek, and according to Volkswagen, is more suitable for digital media.
Jost Capito, the managing director of Volkswagen R division said, “The new logo for the R models and the R-Line models go hand in hand with the realignment of the Volkswagen R brand. Our entire team is intensely working on the brand and product image and we are looking forward to continuing to roll these out in the coming months.”
The redesigned R-Line badge will be seen for the first time on the Atlas Cross Sport R-Line in North America.
The vehicle, which was presented as a concept car at the New York International Auto Show earlier this year, will celebrate its world premiere this Friday.
Since 2002, Volkswagen R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement.
Along with the Golf R in four generations, the R portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible globally.
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