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Home News Auto News Volkswagen To Change Its Logo In Anticipation Of An Electric Future Volkswagen To Change Its Logo In Anticipation Of An Electric Future Auto News Aswan | April 17, 2018 11:46 am It has been a rough few years for the Volkswagen brand. In the wake of their diesel scandal, the company has done fairly well to get back on track - even if that meant postponing full on model changes as many models in their range have had to extend their lifespans due to re-allocation of budget. So it's about time they reinvent themselves. With full-on electrification on the horizon, Volkswagen is taking the opportunity to change their image and that starts with a new logo. Unlike other brands which have created electric sub-brands (i.e. BMW's i or Mercedes-Benz's EQ), Volkswagen is fully integrating the models within their brand image.According to Bloomberg, the new logo is to be revealed next year - which coincides with Volkswagen's plans to aggressively roll out electric vehicles. It's a logo that will work equally well on smartphone screens as the cars themselves, an indication of how integrated technology is becoming. There's 20 billion Euros (RM 96 billion) going into Volkswagen's electrification efforts. This means that the company has to pull out all stops to market these new products to a new generation of customers, in addition to their existing customer base. In the case of the latter, more traditional methods will work, but for the former they will have to take to social media platforms and various other outlets to garner attention. To further tailor messages and marketing, there is talk of setting up regional marketing hubs as well which allows for region-specific approaches. The kind of customer one might encounter in South Africa is vastly different from that of South-East Asia (after all, South Africa kept producing the first-generation Golf for decades). ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volkswagen Volkswagen Logo Print Related News More Than Just A Service Centre - First VW Technical Centre Opens Auto News Hans | June 30, 2015 Since November last year, Volkswagen Group Malaysia have been embarking on several initiatives to improve its customer satisfaction - starting with ... Volkswagen Shows Off 272PS 3-cylinder Engine with Electric Turbocharging Auto News Daniel Wong | June 27, 2015 Last week Audi showed to the world a 600PS TT concept car with an electric turbocharger, dropping hints that the technology onboard is close to ... Volkswagen Budget Car Family Confirmed For 2018 Launch Auto News Gerard | June 29, 2015 The Volkswagen Group plans to launch a new family of budget cars in 2018 which will cost between 8,000 to 11,000 euros (RM33,785 to RM46,455).This ... Volkswagen Malaysia Expands Its IBT Certified Sales Network Auto News Gerard | August 28, 2015 Volkswagen Malaysia announced that 58 of its sales consultants were recently awarded with the International Basic Training (IBT) certification. The ... Comments
Volkswagen To Change Its Logo In Anticipation Of An Electric Future Auto News Aswan | April 17, 2018 11:46 am It has been a rough few years for the Volkswagen brand. In the wake of their diesel scandal, the company has done fairly well to get back on track - even if that meant postponing full on model changes as many models in their range have had to extend their lifespans due to re-allocation of budget. So it's about time they reinvent themselves. With full-on electrification on the horizon, Volkswagen is taking the opportunity to change their image and that starts with a new logo. Unlike other brands which have created electric sub-brands (i.e. BMW's i or Mercedes-Benz's EQ), Volkswagen is fully integrating the models within their brand image.According to Bloomberg, the new logo is to be revealed next year - which coincides with Volkswagen's plans to aggressively roll out electric vehicles. It's a logo that will work equally well on smartphone screens as the cars themselves, an indication of how integrated technology is becoming. There's 20 billion Euros (RM 96 billion) going into Volkswagen's electrification efforts. This means that the company has to pull out all stops to market these new products to a new generation of customers, in addition to their existing customer base. In the case of the latter, more traditional methods will work, but for the former they will have to take to social media platforms and various other outlets to garner attention. To further tailor messages and marketing, there is talk of setting up regional marketing hubs as well which allows for region-specific approaches. The kind of customer one might encounter in South Africa is vastly different from that of South-East Asia (after all, South Africa kept producing the first-generation Golf for decades). ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volkswagen Volkswagen Logo
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
More Than Just A Service Centre - First VW Technical Centre Opens Auto News Hans | June 30, 2015 Since November last year, Volkswagen Group Malaysia have been embarking on several initiatives to improve its customer satisfaction - starting with ...
Volkswagen Shows Off 272PS 3-cylinder Engine with Electric Turbocharging Auto News Daniel Wong | June 27, 2015 Last week Audi showed to the world a 600PS TT concept car with an electric turbocharger, dropping hints that the technology onboard is close to ...
Volkswagen Budget Car Family Confirmed For 2018 Launch Auto News Gerard | June 29, 2015 The Volkswagen Group plans to launch a new family of budget cars in 2018 which will cost between 8,000 to 11,000 euros (RM33,785 to RM46,455).This ...
Volkswagen Malaysia Expands Its IBT Certified Sales Network Auto News Gerard | August 28, 2015 Volkswagen Malaysia announced that 58 of its sales consultants were recently awarded with the International Basic Training (IBT) certification. The ...