Porsche is not only the world’s best sports car manufacturer, but is also the master of building and managing a brand.
How else would you describe a company that has successfully convinced the masses that a car with an engine placed at the wrong end, and a car that has not changed much for over 40 years is the one to have?
To celebrate its 17th victory at the Le Mans 24 Hours, Porsche has released this very dramatically scripted video, celebrating Porsche’s identity and its close ties with the iconic Circuit de La Sarthe.
Porsche’s victory at the 83rd Le Mans 24 Hours not only broke Audi’s dominance, which has won every Le Mans since 2000 except for 2009 (won by Peugeot) and 2003 (won by an Audi R8C wearing Bentley livery), but also proved that you don’t necessarily need diesel power to win at Le Mans.
Hence the script: “Stronger than before, we can take a look back, knowing now that our own way was the right one. Not bending to the will of others, but staying true to everything that makes us what we are.”
The latest video from Porsche is a fitting follow-up to the one released by Porsche last year - one that showed Porsche's exemplary spirit of sportsmanship, congratulating Audi for winning Le Mans, while promising Porsche’s fans and its own staff that they will do better next year, and do better they did.
With this 17th win at Le Mans, Porsche has further strengthened its lead as the most successful manufacturer in the history of Le Mans. Audi trails behind with 13 Le Mans victories.