We’re hard pressed to think any car-person who hasn’t pushed along their toy along the carpet pretending it was a race track or off the couch armrest imagining it to be a cliff in some thrilling action movie. Audi wants to realize that, and perhaps reacquaint us with the kid inside all of us.
The promo video was shot almost entirely using a photographic technique called ‘tilt-shift’ to selectively focus on specific portions of a scene to give the effect of miniature surroundings derived from full-size objects and locations.
Very cool effect, especially given the idea that the viewer is seeing what the mind of a child’s eye would see.
The TT zips around dirt roads, ocean cliffs, misty forests, urban jungles, and even dangling from a helicopter. Overall, it’s a very impressive 90 seconds to watch – even if its purpose is purely promotional.