Chevron Malaysia Limited, official marketer of the Caltex brand, has launched its ‘True Power from Within’ promotion for its fuel and lubricant products tying in with the upcoming release of Transformers: The Last Knight.
During the promotional period, consumers who purchase selected Caltex-branded lubricant and fuel products are eligible to participate in contests and stand a chance to win prizes including Vespa scooters, exclusive Transformers merchandise, StarCash, shopping vouchers, and other prizes from monthly draws.
Members of the Caltex Journey Card or B Infinite Card are additionally entitled to special draws with a chance of winning up to 2,000,000 BPoints.
From now till 31 July 20917, customers who purchase selected Caltex lubricants from the Havoline, Delo, and Techron Concentrate Plus range from participating Caltex stations and workshops will receive Transformers movie merchandise in the form of a polo shirt, T-shirt, or microfibre towel.
Lucky draw prizes in store include a Vespa LT150 scooter, five Bose Bluetooth speakers and 10 shopping vouchers worth RM200 each. The lucky draw will be held on 16 Aug 2017, and winners will be published on the campaign website.
Between 22 May and 31 July 2017, customers who purchase a minimum of RM50 worth of Caltex Techron fuel get to enter a lucky draw with Vespa Scooters, StarCash, and bonus BPoints for Caltex Journey Card and B Infinite members.
Two lucky draws will be held on the following dates, with these prizes in store:
During this period, customers who fill up a minimum of RM50 also get a free Transformers tissue box (while stocks last). From 15 June 2017 onwards, these customers additionally get to purchase a Transformers Reversible Umbrella for RM39.90 at all Caltex stations.
From now till 3 June 2017, the Caltex Fun Truck will be touring various locations across the country. Last seen at Setia Alam during the Carlist.my MAA DRIVE, Test & Buy Event 2017, the Caltex Fun Truck will be making a further twelve stops at Northern, Southern, and Eastern regions of Peninsular Malaysia.
Members of the public are invited to participate in the ‘Spot the Caltex Fun Truck’ contest by snapping a selfie or group picture with the truck and posting it on either the Caltex Malaysia Facebook wall or on one’s personal Instagram account completing the following slogan in less than ten words, “Caltex brings you true power because …”
Be sure to include the hashtag #CaltexTruePower.
Over the three-week period, five weekly winners will walk away with RM200 worth of StarCash and will be featured in Caltex’s promotional materials.