F10 BMW 5 Series Is World’s Best-Selling Business Model

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F10 BMW 5 Series Is World’s Best-Selling Business Model

Despite its age, the current F10 generation BMW 5 Series continues to lead the premium ‘business segment’ for the sixth year in a row, said the BMW Group.

Launched in 2010, the BMW 5 Series is now the oldest model in its class, with the all-new Mercedes-Benz E-Class and Audi A6 offering a more current alternative.

Still, that hasn’t stopped BMW from delivering more than 347,000 units of the 5 Series to customers worldwide in the last financial year 2015. This compares to 306,000 units of the Mercedes-Benz E-Class and 293,675 units of the Audi A6 over the same 12-month period last year.

The numbers include deliveries of the BMW 5 Series Sedan, Touring and Gran Turismo models.

Compared to the previous generation E60 generation 5 Series, sales of the current F10 generation model has risen by more than 42 percent, making it the most successful 5 Series generation to date.

“Since its market launch in 2010, the sixth generation of the BMW 5 Series has been best in class in terms of design, driving dynamics and efficiency. As a result, it has become the most successful BMW 5 Series generation to date, also clearly leading the world’s bestseller lists in the segment for the last six years,” said BMW Group in a press statement released earlier today.



As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.



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