With the amount of money that Ford has invested in our region, it's no surprise when we see solid growth figures for the blue oval. But one of the most important models for the Asia-Pacific (APAC) region, one that every market can appreciate, is the Ford Ranger. The last half year has seen Ranger sales hitting a new record for 2017, with more than 21% growth in sales figures to a total of 63,525 vehicles.
This surge in sales is owed to markets like Australia, the Philippines, Taiwan, Thailand, and Vietnam. In New Zealand, not only is the Ranger the best-selling pickup truck, it is the best-selling vehicle- period. With each evolution of the Ranger, it becomes ever more popular as it balances the rugged and practical needs of a workhorse with the modern luxuries that urban dwellers require in a car.
To sum it up, Australia managed to maintain their lead in APAC with 21,638 Rangers sold through the first half of the year, or roughly 30% of the overall sales figure. Thailand is close behind with 20,230 Rangers moved in the same timespan. Vietnam edges out Phillipines and New Zealand with 6,985 Rangers sold, while the other two countries managed to sell 4,596 and 4,980 Rangers respectively. While sales in Taiwan are not particularly huge, there is still a 29% improvement over the same period last year.