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How Lexus Owned Customer Service, And Redefined Quality

How Lexus Owned Customer Service, And Redefined Quality

Insights
In the realm of marketing, some brands own and control a particular narrative better than others. Coca Cola equates to soft drinks and Rolex to luxury timepieces.BMW is best known for driving pleasure while Mercedes-Benz still commands luxury...
The Story Of Mazda's SKYACTIV-X

The Story Of Mazda's SKYACTIV-X

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A year or two ago, word on the street was that Mazda was developing an engine that operated on the principles of HCCI. It’s an acronym that stands for Homogenous Charge Compression Ignition – in simple terms, it’s making a petrol engine function like a...
Borneo Safari 2017: A Test Of Isuzu Metal and Mettle

Borneo Safari 2017: A Test Of Isuzu Metal and Mettle

Insights
I always try to resist this temptation – to be overly philosophical or emotional when trying to surmise my thoughts or to tell my story, this one in particular.And, I tell this story for the third time. And no two years have ever been the same.What...
The Skyline Legend Was Born Over 50 Years Ago

The Skyline Legend Was Born Over 50 Years Ago

Insights
When you talk about legendary Japanese cars, there is one particular line of cars that you cannot avoid discussing. It's Nissan's Skyline GT-R, and it's a series of cars that became a hit- at first within the Japanese domestic market and, in later...
Perodua Myvi D20N A.S.A. – What It Can And Cannot Do

Perodua Myvi D20N A.S.A. – What It Can And Cannot Do

Insights
The recently-launched all-new Perodua Myvi makes headlines for its impressively competitive levels of equipment which, to recap, comes with LED headlights and keyless entry as standard for all model grades.But perhaps the biggest stride was made in the...
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