Automobili Lamborghini announced that it has achieved another historic sales record in 2018.
With 5,750 cars delivered to customers around the world, the company’s sales increased by 51 percent over the previous year.
All regions around the world set a new sales benchmark in 2018 and contributed to the total sales growth compared to the previous year.
While the company sold 2,497 units (69% increase) collectively in Europe, Middle East, and Africa (EMEA) 1,952 units were sold in America (46% increase), followed by 1,301 units in the Asia Pacific region (30% increase).
With 1,595 units the USA remains the largest single market, followed by the UK (636), Japan (559), Germany (463), Greater China (342), Canada (316) and Italy (295). All these markets increased deliveries substantially and marked national historic sales levels.
“We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5,000 Lamborghinis sold,” said Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.
“The new Urus SUV also created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our followership on our social media channels to more than 32 million”.
With 157 dealers serving 50 countries, worldwide deliveries to customers in 2018 increased from 3,815 to 5,750 units. Thus, since 2010 (1,302 units), the company has more than quadrupled its sales numbers.
Both super sports car model lines achieved record sales, thus contributing to the growth.
According to Lamborghini, sales of the V12 Lamborghini Aventador which debuted in 2011, is still exceptionally strong and grew by 3% from 1,173 to 1,209 units.
Even stronger was the sales increase of the V10 Lamborghini Huracán, growing by 5% from 2,642 to 2,780 units.
As expected, a substantial contribution to the global sales increase came from the Super SUV Urus, with 1,761 units delivered to customers since its market introduction in July 2018.