In an effort to enable car owners to identify genuine Shell Helix products and to protect them against counterfeit engine oil, Shell Malaysia Trading Sdn Bhd (Shell Malaysia) today introduced the new “Made for Malaysia” labels for Shell Helix lubricants.
The new “Made for Malaysia” stickers will be featured on the following Shell Helix products which are being blended and packed at Shell’s Lubricant Oil Blending Plant in Port Dickson, Negeri Sembilan:
- Shell Helix Ultra 5W 40 (4L)
- Shell Helix HX7 10W 40 (4L)
- Shell Helix HX7 5W 30 (4L)
- Shell Helix HX5 10W 30 (3L)
- Shell Helix HX5 15W 40 (4L)
The new front label can be peeled to reveal a unique QR code which can be scanned for quick product authentication, and also to register for the Shell Advantage Rewards (SHARE) programme which rewards customers with goodies like a sign-up bonus, Shell Helix Engine Warranty (SHEW), as well as free Shell Helix products.
According to Shell Malaysia’s Managing Director Shairan Huzani Husain, this move is a strategy by the company to protect the interests of both car owners and trade partners by enabling them to clearly identify official genuine products, as the presence of counterfeit products in the market is affecting customers’ confidence in Shell Helix products, and the businesses of Shell Malaysia’s trade partners.
He added that there are no changes to the formulations of the “Made for Malaysia” Shell Helix engine oil, which means that the quality and performance of the engine oil remains the same. The price of the products will also remain unchanged.
While the ongoing introduction of Shell Helix products with “Made for Malaysia” label is expected to be completed by January 2019, products with old labels will still be on sale and can be authenticated through the unique product code on the label.
That being said, official Shell Helix products can be purchased from Shell branded workshops, authorised Shell distributors, Shell retail stations, as well as online shopping platforms such as Lazada Malaysia, 11street, and Shopee.