Mercedes-Benz Tops Malaysian Luxury Car Segment In 2019Auto News
Mercedes-Benz Malaysia today announced that the company closed 2019 with a total of 10,020 cars sold, capturing a 1.8 per cent market share in the country while also topping the luxury car segment.
MBM President and CEO, Dr Claus Weidner said, “2019 was a year where we placed great emphasis on expanding our product offensive with innovative technology and emotional design, catering to the needs of our customers. We also celebrated the 15th year anniversary of local production excellence noting the 100,000th vehicle roll out milestone and the commencement of Philippines export initiatives. Through a solid leadership and vision, we reaffirmed our commitment to the Malaysian market and our customers in delivering the Best Product and Best Customer Experiences.”
Key launches that took place last year includes the E-Class with the debut of the E 350 AMG Line, E 200 SPORTSTYLE Avantgarde and the E 300 Exclusive Line, the A-Class sedan with models A200 and A250, the latest GLC and GLE SUV models, the Mercedes-AMG A35, the Mercedes-AMG GT R and GT C, the new GLC 200, 300 and 300 Coupe SUV models.
The year also witnessed the launch of a trio of AMG cars - the Mercedes-AMG GT 63 S 4MATIC+, Mercedes-AMG C 63 S Coupé, and the Mercedes-AMG C 63 S. Last but not least, the company also presented its first ever S-Class Plug-in Hybrid, the S560e.
The Mercedes-Benz EQ brand experience also featured the highly-anticipated Southeast Asian premiere of the all-electric EQC.
Besides that, local production too witnessed new milestones and initiatives in 2019. The Philippines export initiative marked a new chapter with the Mercedes-Benz C 180 left-hand drive assuming the first stage of export, signifying the start of similar initiatives within the SEA region.
MBM’s Pekan Plant production efficiency and expertise also contributed to the 100,000th vehicle roll out in 2019. The CKD production line-up stands at 13 variants from five model lines; C-Class, E-Class and S-Class sedans, GLC and GLC Coupe SUVs, as well as two Mercedes-AMG models, the C 43 and the GLC 43.
On another note, the financial arm of MBM recorded new contracts worth over RM 1 billion and introduced new financing and insurance solutions such as Mobility Plus, the first-of-its-kind car replacement program in Malaysia’s auto financing industry along with Lease@Ease, an all-in-one lease payment plan with value added services such as Tyre & Rims and Comprehensive Insurance with Service and Maintenance.
Efforts in demonstrating impeccable after-sales service led to a record-breaking throughput of 165,299 vehicles, an 11% increase over the 148,800 units managed in 2018. Customer experience enhancements in the year included the introduction of Express Service 2.0 and online appointment bookings.
On its outlook for the year ahead, Dr Weidner said, “2020 will be a memorable, exciting year for Mercedes-Benz with refreshing innovations and new products to elevate the customer experience.”