Michael Jopp Is Mercedes-Benz Cars' New Head Of Sales & Marketing For Malaysia And SEA II

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Michael Jopp Is Mercedes-Benz Cars' New Head Of Sales & Marketing For Malaysia And SEA II

It's amazing how quickly four years can fly by. Mark Raine, a man we have come to know as the driving force behind Mercedes-Benz Malaysia's aggressive marketing campaigns, has come to the end of his tenure in Malaysia and has taken up the new position of Vice President of Product & Marketing at Mercedes-Benz South Korea - a market that's showing excellent growth considering they even have their own AMG Speedway - the first of its kind.

Replacing Mark Raine will be Michael Jopp, with the official title of Head of Sales & Marketing for Mercedes-Benz Cars in Malaysia and Southeast Asia II. His background includes 20 years of experience in the automotive industry, taking up various roles within the Daimler and Mercedes-Benz groups in Germany.

Before taking up this position, Jopp was the Vice President of Sales and Marketing in India for a three year tenure, helping to grow their local presence and introduce digital initiatives to help modernize the purchase experience and streamline the process. Through his work, Mercedes-Benz India topped JD Power's Sales Satisfaction ranking, as well as maintained a lead in the luxury vehicle segment, ending 2018 as India's highest-selling luxury carmaker for the fourth year running. 

Dr. Claus Weidner, Head of Region Southeast Asia II said “We are excited to have Michael Jopp join our Mercedes-Benz Malaysia family. With his rich industry experience and decades of expertise in Sales & Marketing functions, we are confident that he will be able to lead the market and maintain our No.1 position in the Malaysian premium automotive market. Jopp will also play a key role in our customer centric strategy, taking on a holistic approach to automotive excellence by providing our customers a brand experience with our strong product portfolio”.



Aswan

Aswan

Writer

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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