Michelin has joined Petron in its effort to communicate and impart road safety advocacy in universities around Malaysia. Michelin, the world’s leading tyre company, said its objective of the Road Safety Program was to educate and create awareness amongst the younger generation, as tyres are the first line of defence on the road, it is very important to ensure that these tyres are in good condition for better safety on the road.
Other partners for this program include Road Transport Department (JPJ), Road Safety Department Malaysia (JKJR), and other private companies.
“Michelin has always been a strong advocate of safety – we place the utmost priority in ensuring our tyres are the safest on the road, in all conditions. The team is very pleased to be a part of this program as it is in line with our own road safety campaign,” shared Miss Nora Guitet, Public Affairs & Corporate Communication Director at Michelin for Indonesia, Malaysia, Singapore, and Brunei markets.
She further added, "Being at various universities these past three weekends gave us first-hand opportunity to raise awareness that tyres are an essential part of road safety. Our aim during this program is to educate students on tyre care and maintenance to ensure they know the steps and precautions to take to be safe on the road."
Michelin and Petron together with other partners have successfully completed the Road Safety Program in Universiti Malaysia Pahang (UMP), Universiti Sultan Zainal Abidin Terengganu (UNISZA), Universiti Selangor (UNISEL), and Universiti Tun Hussein Onn Malaysia (UTHM). The program will continue at Universiti Teknologi MARA (UITM) Seremban, Universiti Tenaga Nasional (UNITEN) Selangor, and Universiti Teknologi Malaysia (UTM) Skudai Johor from October through December.