Peugeot is going electric across all its models starting from 2019. To mark the company’s transition to electrification, the company has introduced a new brand signature: Motion & e-Motion.
Moving from the previous “Motion and Emotion” tagline, the addition of the electric “e” focusses on the company’s position on addressing the major challenges of the energy transition.
The electrified model offensive begins with the rollout of the PHEV versions of the Peugeot 3008, 508 sedan, and 508 SW for the European market later this year. The Peugeot e-Legend Concept and Peugeot Sport Concept 508 are other precursors that Peugeot says offers a glimpse into its future technologies.
Starting with the 2019 Geneva Motor Show, the Motion and e-Motion brand signature will be rolled out in every country across all of Peugeot’s marketing activities.