Things have been tough for Mitsubishi Motors. They've suffered significant backlash following an emissions and efficiency scandal, and this has left the company a little weak outside of the ASEAN region. While most companies would be quick to sever their ties with the Japanese company, Carlos Ghosn believes that there is great potential in the revival of this brand- as he mentioned in this LinkedIn influencer post. The addition of the Mitsubishi Motors group to the Renault-Nissan Alliance has pushed their figures to 10 million units sold this year alone, putting them in the top 3 automotive manufacturers in the world.
Even with Mitsubishi Motors struggling to find a foothold, their employees and network will not go to waste. Manufacturing facilities can be repurposed and deeper localization can be achieved by the Renault-Nissan Alliance in regions where they may not have as much penetration. Most important of all is Mitsubishi's knowledge and know-how when it comes to the ultra-compact kei-car segment in Japan, as well as their plug-in hybrid technology, their understanding of pickup trucks, and their strength in South-East Asia.
By now, it's widely understood that Mitsubishi's problem outside of ASEAN does not lie with their products or network, but rather the trust that customers have in the company. Building that trust back once again is the key to reviving the brand- a brand that has noteably managed to avoid incurring heavy debt and is the perfect candidate for furthering the reach and scale of the Renault-Nissan Alliance.