Naza Euro Motors Sdn Bhd, the sole distributor for DS cars in Malaysia has officially launched the new DS Store Petaling Jaya, marking the first of its kind in Malaysia and Southeast Asia.
DS Automobiles is a luxury sub-brand of Groupe PSA created in 2015, which has since undergone a worldwide brand-shaping exercise – including standalone DS Stores which offer a tailored experience for customers – and further demarcate DS from other Groupe PSA brands such as Citroen and Peugeot.
With a total floor space of 3,230 sq ft, the new DS Store Petaling Jaya has the capacity to display three cars at any one time and offers 3S facilities for the convenience of DS owners. The outlet will serve as a one-stop centralised hub for DS owners and prospective customers. DS Automobiles currently has 450 DS Stores worldwide.
Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings added, “The DS Store is about inviting visitors to immerse themselves in the values of the DS brand and gives visitors sophistication at their fingertips to configure, personalise and view their new DS. With DS Automobiles’ fervent support and vision to continue accelerating DS brand development in Malaysia, we plan to invest RM5 million for marketing, operations, and such in 2019, on top of the initial investment of RM2 million to set up the flagship store,”
A dedicated Customer Lounge welcomes discerning customers to configure, personalise and purchase their DS vehicles. Also on display is a large collection of DS lifestyle products inspired by DS Automobiles. On display in the showroom is the recently previewed DS7 Crossback, the first model of the second generation of DS vehicles.
The DS Store is also equipped with a VR Zone which uses DS Virtual Vision, giving visitors a virtual reality peek into the latest DS models where they can virtually view, explore, and customise their cars in a realistic manner.
Separately, while speaking at the launch event, Yves Bonnefont, CEO of DS Automobiles confirmed that the Malaysian market can expect the introduction of DS’s premium compact SUV: the DS3 Crossback.
The DS3 Crossback was first unveiled at the 2018 Paris Motorshow and is the first SUV to utilise Groupe PSA’s EMP 1 platform. The front-engined, front-wheel drive SUV is offered with a range of petrol and diesel engines, including an all-electric version with DS’s E-Tense powertrain.