In May 2014, Subaru announced its “Mid-Term Management Vision “Prominence 2020” which aims to lift Subaru’s global sales from the current 920,000 plus units per year to 1.1 million plus by 2020, while maintaining industry-leading profitability and customer trust.
At the centre of this plan is the Subaru Global Platform, which will underpin every all-new Subaru model from here onwards, including a yet to be named full-size crossover model. All upcoming all-new models will also feature direct injection ‘boxer’ engines.
This concept car, despite its rather nondescript name, will mark the beginning of a new era at Subaru.
Subaru did not reveal much else about the car yet, but said “…the design of this concept model expresses value exceeding its class, from the dynamically sporty feel that heightens the anticipation of driving, essential in Subaru design, to the solid performance functions that heighten the sense of innovation and peace of mind.”