UMW Toyota Motor has released the first look at their new TVC campaign with the launch of the Pulse of Action video for their ubiquitous compact sedan, the Vios. The campaign, at least in its first outing, intends to show off the Vios’ more dynamic and sporty side.
There's got a lot going on during the one minute commercial - four Vios’ take on urban Malaysia and drift impressively around Putrajaya while a quartet of skydivers chase them down. And there’s even a pretty girl.
The campaign itself was brought to screen by film director Ryo Miyakoshi and Director of Photography Hiromi Tsushima and features professional stunt drivers from team Chiba of Japan behind the wheel of the four sideways Vios’.
Akio Takeyama, Deputy Chairman, UMW Toyota Motor said, “Our intention is to communicate to the people of the Vios’ advanced handling abilities and controllability. This is what we are demonstrating through this commercial.”
The campaign will also be supplemented by four additional videos that show what went on behind the scenes to create the 60-second show, with interviews with the Japanese drivers and perspective from UMW Toyota Motor’s top management.
Additionally, the four cars used in the TVC are currently seeing more action at the UMW Toyota Motor WOW 2 Road Tours along with other on-ground activities on selected dates. There, the public will be able to witness and experience first-hand the Vios’ driving capabilities and its improvements in comfort and performance.
Commenting on the launch of “The Pulse of Action” campaign, Datuk Ismet Suki, President of UMW Toyota Motor, said: “The Toyota Vios model has been given a ‘stylish look’ treatment on top of other improvements in performance and comfort, which will hopefully results in new-found enthusiasm for the model among younger Malaysians.”
There's just something about cars. It's a conveyance, it's a liability, it's a tool; but it can also be a source of joy, pride, inspiration and passion. It's much like clothes versus fashion. And like the latter, the pursuit of perfection never ends.