Mitsubishi Motors Malaysia sees 28 percent market share in the pickup segment thanks to the Triton, a growth of 1 percent compared to previous fiscal year.
It’s been a rough year for many automotive brands, but Mitsubishi Motors Malaysia (MMM) seems to be doing reasonably well this fiscal year. It’s important to note that their fiscal year starts in April and ends in March, so they’re just about getting into it. Despite the 45% downsize in the overall pickup-truck segment, MMM saw a positive growth of 1.0% with 483 units sold through May 2020.
Percentage wise this is better than the same period through the last financial year. In fact, through the first five months of the calendar year, the market share for the Triton has been 22% or better – representing solid and consistent performance, and even an increase over the 17.8% of the previous year.
“While the automotive industry is still recovering from the COVID-19 pandemic, we are happy that the Mitsubishi Triton retained its popularity with with a strong market share of 28% for financial year to date 2020. We are glad that the Triton comes in as a reliable and helpful utility truck to assist our customers to get through these tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
He added, “MMM have taken serious precautionary measures to ensure that our products, services and facilities are safe for all. During the conditional Movement Control Order (MCO) phase, MMM have introduced a contactless product demonstration via video call, as well as Test Drive 2U online service. We want to ensure that the company is still able to provide a worry-free experience for customers who wish to learn more or test-drive a Mitsubishi model from home.”