It’s not a landslide margin, but according to CNN Money, the Germans managed to just eek out an advantage over its Japanese rival, selling 5.04 million cars from January to June 2015 compared to 5.02 million sold by Toyota over the same period.
Softening conditions in markets such as China and Russia, along with mellowing market demand are challenging manufacturers to look at new ways to entice customers. Volkswagen and others are cautious about the outlook.
In China, particularly, they saw a nearly four percent drop in sales during the first half 2015. North America, however, was a market where sales for the Group climb six percent.
It is possible that a contributing factor of Toyota’s dip in worldwide sales was due to the massive recall of airbags manufactured by Takata. Indeed, many of the automaker’s vehicles were affected, as were other Japanese manufacturers.