Volkswagen’s Brand Value Slipped 9 Percent

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Volkswagen’s Brand Value Slipped 9 Percent

The Volkswagen brand lost nearly USD1.2 billion in brand value as a direct result of the diesel engine emissions scandal, says Interbrand’s 2015 Best Global Brands report.

Volkswagen, which ranked 35th overall and fifth in the automotive category - behind Honda but ahead of Ford – had its brand valued by Interbrand at USD12.545 billion, 9 percent less than last year.

Following the company’s widely publicised fallout with the government regulators in USA and Europe over the installation of an illegal software in its Type EA189 four cylinder engines that are able to selectively turn off the exhaust emissions control function, Interbrand conducted a separate review for Volkswagen in September.

Volkswagen is also the only automotive brand on Interbrand's 100 brands (15 of them automotive) list to see a reduction in its brand value.

Related links:

Toyota Is World’s Most Valuable Automotive Brand, BMW Leads Premium League

Volkswagen AG Announces Action Plan To Resolve 'Dieselgate' Scandal

Martin Winterkorn Is Back At VW! Sort Of…

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As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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