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Home News Auto News Volvo Celebrates Their First Million Seller, 50 Years Later Volvo Celebrates Their First Million Seller, 50 Years Later Auto News Aswan | August 17, 2016 11:00 pm 50 years ago, Volvo launched a car that was poised to shape the future of the company forever. it was the 1960s, and the automotive industry was on the cusp of a boom that would see decades of growth and profit. But even back then, the car that they were to launch would achieve a million in sales- an impressive figure considering the relatively small demand for cars back then. It was the 140 series of vehicles, and it succeeded the legendary Amazon that came before it. It's funny when we talk about the "glory days" of Volvo because there were so many different eras- but this was the one when their cars were still stoicly front-engine, rear-wheel drive. Over the course of its life, it went from the 1.8-litre 4-cylinder engine from the Amazon, to a 2.0-litre powerplant in 1969, to adopting EFI in 1971. The 140 series was important because it brought a lot of features to the market- things that were not necessarily standard options at the time, and things you cannot imagine a car without today. Crumple zones, for instance, were a key engineering consideration. All round brake discs were also standard equipment, along with a primitive form of anti-lock brakes. The dashboard was designed to be protected in a collission, along with a fragile steering column that would split in the event of an accident to reduce the risk of blunt force. Head rests and seat belts were also standard. When production of the 140 series came to an end in 1974, there were 1,251,371 such examples that had left the factory over the course of its production lifespan. It became Volvo's first car to hit over a million in production numbers, and was succeded by the 240 series of models that went on to generate 2.8-million units sold in just under 2 decades. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags 140 142 144 145 volvo Print Related News At the turn of an era for Volvo, with Keith at Malaysia's helm Live Life Drive Hans | August 26, 2015 Volvo Car is currently at the cusp of new beginning. Having finally broke free from Ford's stifling bureaucracy, who seriously limited Volvo's ... Volvo Puts the Car Key into Your Phone Auto News Kon | February 19, 2016 Volvo plans to sell you a car without giving you a set of keys in the not too distant future and this is not a joke.Beginning 2017, Volvo will be ... Volvo To Further Grow Malaysia CKD Operations; Exports To Five New Markets From End 2017 Auto News Kon | February 17, 2017 Volvo Cars is making Malaysia its assembly and export hub for the ASEAN region, with markets such as Indonesia, Myanmar, the Philippines, Vietnam, ... Mr. Minister, Sorry But You Are Greatly Misinformed About Volvo Insights Hans | August 22, 2017 Earlier today, a report by The Star quoted Datuk Seri Ong Ka Chuan, Second Minister of International Trade and Industry as saying that ... Comments
Volvo Celebrates Their First Million Seller, 50 Years Later Auto News Aswan | August 17, 2016 11:00 pm 50 years ago, Volvo launched a car that was poised to shape the future of the company forever. it was the 1960s, and the automotive industry was on the cusp of a boom that would see decades of growth and profit. But even back then, the car that they were to launch would achieve a million in sales- an impressive figure considering the relatively small demand for cars back then. It was the 140 series of vehicles, and it succeeded the legendary Amazon that came before it. It's funny when we talk about the "glory days" of Volvo because there were so many different eras- but this was the one when their cars were still stoicly front-engine, rear-wheel drive. Over the course of its life, it went from the 1.8-litre 4-cylinder engine from the Amazon, to a 2.0-litre powerplant in 1969, to adopting EFI in 1971. The 140 series was important because it brought a lot of features to the market- things that were not necessarily standard options at the time, and things you cannot imagine a car without today. Crumple zones, for instance, were a key engineering consideration. All round brake discs were also standard equipment, along with a primitive form of anti-lock brakes. The dashboard was designed to be protected in a collission, along with a fragile steering column that would split in the event of an accident to reduce the risk of blunt force. Head rests and seat belts were also standard. When production of the 140 series came to an end in 1974, there were 1,251,371 such examples that had left the factory over the course of its production lifespan. It became Volvo's first car to hit over a million in production numbers, and was succeded by the 240 series of models that went on to generate 2.8-million units sold in just under 2 decades. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags 140 142 144 145 volvo
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
At the turn of an era for Volvo, with Keith at Malaysia's helm Live Life Drive Hans | August 26, 2015 Volvo Car is currently at the cusp of new beginning. Having finally broke free from Ford's stifling bureaucracy, who seriously limited Volvo's ...
Volvo Puts the Car Key into Your Phone Auto News Kon | February 19, 2016 Volvo plans to sell you a car without giving you a set of keys in the not too distant future and this is not a joke.Beginning 2017, Volvo will be ...
Volvo To Further Grow Malaysia CKD Operations; Exports To Five New Markets From End 2017 Auto News Kon | February 17, 2017 Volvo Cars is making Malaysia its assembly and export hub for the ASEAN region, with markets such as Indonesia, Myanmar, the Philippines, Vietnam, ...
Mr. Minister, Sorry But You Are Greatly Misinformed About Volvo Insights Hans | August 22, 2017 Earlier today, a report by The Star quoted Datuk Seri Ong Ka Chuan, Second Minister of International Trade and Industry as saying that ...