What's Coming Next for Perodua After Ativa?Insights
The world has welcomed the Perodua Ativa with open arms, so the question now is - where does Perodua go from here?
2021 is going to be a bit of an interesting year for Perodua. They started off fairly strong with the Ativa, which turned out to be a much larger market disruptor than anyone could really have predicted. Well, that's a bit of an overstatement: almost every Perodua product has had surprisingly good sales results and unexpected demographics, so we should learn to expect the unexpected by now.
That being said, they can't rest on their laurels - many companies have done so in the past and paid the price for it. Where exactly does Perodua go from here? Well, if we had to take a guess, here's what we would probably see.
Give Us A New Alza
It's been 12 years. Can you believe that? Perodua first launched the Alza over a decade ago, and they've provided a number of facelifts over the years with the most recent one being the end of 2018. There are really only so many times you can facelift a model before it needs a full revamp, and we'd say that either the Alza needs to be replaced with something completely new (probably DNGA based) or axed in favour of letting other models flourish.
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The Myvi Still Feels Fresh But...
Despite being launched towards the end of 2017, the third-generation Perodua Myvi still feels like a fresh design. November will mark its fourth year in production, and historically each generation of Myvi has run for around six years with a facelift in the fourth year. The Myvi may be due for a facelift change in the coming months and year, and one wonders whether Perodua would expand the range of variants - perhaps a Myvi GT, or a manual 1.5-litre option?
Turbo Power Across The Range
Perodua now has a turbocharged 1.0-litre powerplant at their disposal with the Ativa, which very well means that they could start trying to adapt it for other models. Of course, this is much easier said than done, but can you imagine a turbocharged 1.0-litre Myvi? Well, the Japanese could with their Daihatsu Boon X4 - but we digress. Over time we may eventually see this powerplant popping up in other models if Perodua can make it fit and get the costing right.
Something Motorsports Oriented
As a bit of news that slipped by, MARii and Perodua are teaming up with Persona Energy Sdn Bhd to facilitate technology transfer to local vehicles and component development through participation in the 2021 FiA World Endurance Championship. We're just as surprised, seeing as the last time Perodua was involved in any kind of motorsports was the days of rallying Kancils as a quasi-Works team. Will we eventually see a Perodua sports car? Maybe but we won't hold our breaths on this one just yet.
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