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Home News Auto News All Future Proton Models To Feature Alphanumeric Names All Future Proton Models To Feature Alphanumeric Names Auto News Hans | September 07, 2018 06:02 pm Proton has today announced that its upcoming SUV that's based on the Geely Boyue, will be using an alphanumeric X70 name. From this point onwards, all future Proton models will adopt an alphanumeric naming convention – just like all premium German car brands – instead of the current phonetic names. It also means that iconic nameplates like Saga, Persona and Perdana will no longer be used for future models.Speaking to the Malaysian press at a preview event for the X70 at Proton’s Centre of Excellence complex in Shah Alam earlier today, Dr. Li Chunrong, CEO of Proton said that the new naming convention has its pros and cons, the latter being not as recognizable but Dr Li reasoned that an alphanumeric naming is the right way forward for Proton as the focus of the vehicle's name should be on the brand Proton, rather than the model’s name.We won’t disagree, as all premium German brands as well also Geely’s subsidiary Volvo follow the same formula. Alphanumeric names make it easier for customers to identify where a particular model sits within the line-up. Everyone knows that a Volvo that carries the XC90 name is more expensive than one that carries the XC40 name, or all models bearing the 90 series number are related; S90 and XC90 for example.By avoiding phonetic names, Proton also sidesteps the difficulty of ensuring that a particular name is acceptable in a foreign, export market. Geely for example, fully understands that the Chinese name ‘Boyue’ clearly won’t work in multi-lingual Malaysia.Speaking of exports, yes Dr. Li has reiterated that Malaysia will be the base from which all right-hand drive models made by the company will be exported from.The Proton X70 will open for booking on tomorrow, and in the coming weeks, the model will be touring seven cities around Malaysia – Penang, Ipoh, Kuala Lumpur, Johor Bahru, Kuantan, Kuching, Kota Kinabalu. The model is expected to be launched later this year.Prices have not been announced but we understand that the base model will start from slightly below RM 100,000. There will be four variants, all powered by a 1.8-litre turbocharged engine paired to either a front- or all-wheel drive transmission.Our initial impressions of the static display car have been very positive, with the quality of the fit and finish and cabin materials equaling if not better than the best Japanese makes in the segment. The highest grade model gets radar-guided adaptive cruise control, Nappa leather seats, and natural language format 'Hi Proton' voice control for infotainment, climate and sunroof – the later works very similarly to the all-new Mercedes-Benz A-Class' (yet to be launched here) MBUX's infotainment's 'Hey Mercedes' command, minus the Mercedes-Benz's more sophisticated artificial intelligence of course.Proton will release more details on the X70’s specifications and equipment levels in the coming weeks. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Gallery: Proton X70 × Proton X70 Back to article / Related Tags Boyue Geely Boyue Proton proton x70 x70 Print Related News Proton SUV Named X70, Open For Bookings From Tomorrow Auto News Siew Weng | September 07, 2018 Proton has just announced the name of its upcoming Geely Boyue-based SUV, and it is called the X70.The name was chosen after Proton ran an online ... More Than A Greeting, ‘Hi Proton’ Is Malaysia's Answer To Mercedes-Benz's MBUX Auto News Hans | October 11, 2018 If you haven’t already know, Proton’s upcoming five-seater SUV, the Geely Boyue-based Proton X70 is set to be launched later this year with a ... ASEAN NCAP Set To Crash Test The Proton X70 In China Auto News Eric | September 19, 2018 The upcoming Proton X70 is getting ready for its first crash test in China, more specifically at the China Automotive Technology and Research Centre ... The New Proton X70 Can Show You The Nearest Mamak Auto News Eric | October 11, 2018 Just slightly over a month after Proton previewed the exterior to the motoring fraternity, the company did another preview for its upcoming X70, this ... Comments
All Future Proton Models To Feature Alphanumeric Names Auto News Hans | September 07, 2018 06:02 pm Proton has today announced that its upcoming SUV that's based on the Geely Boyue, will be using an alphanumeric X70 name. From this point onwards, all future Proton models will adopt an alphanumeric naming convention – just like all premium German car brands – instead of the current phonetic names. It also means that iconic nameplates like Saga, Persona and Perdana will no longer be used for future models.Speaking to the Malaysian press at a preview event for the X70 at Proton’s Centre of Excellence complex in Shah Alam earlier today, Dr. Li Chunrong, CEO of Proton said that the new naming convention has its pros and cons, the latter being not as recognizable but Dr Li reasoned that an alphanumeric naming is the right way forward for Proton as the focus of the vehicle's name should be on the brand Proton, rather than the model’s name.We won’t disagree, as all premium German brands as well also Geely’s subsidiary Volvo follow the same formula. Alphanumeric names make it easier for customers to identify where a particular model sits within the line-up. Everyone knows that a Volvo that carries the XC90 name is more expensive than one that carries the XC40 name, or all models bearing the 90 series number are related; S90 and XC90 for example.By avoiding phonetic names, Proton also sidesteps the difficulty of ensuring that a particular name is acceptable in a foreign, export market. Geely for example, fully understands that the Chinese name ‘Boyue’ clearly won’t work in multi-lingual Malaysia.Speaking of exports, yes Dr. Li has reiterated that Malaysia will be the base from which all right-hand drive models made by the company will be exported from.The Proton X70 will open for booking on tomorrow, and in the coming weeks, the model will be touring seven cities around Malaysia – Penang, Ipoh, Kuala Lumpur, Johor Bahru, Kuantan, Kuching, Kota Kinabalu. The model is expected to be launched later this year.Prices have not been announced but we understand that the base model will start from slightly below RM 100,000. There will be four variants, all powered by a 1.8-litre turbocharged engine paired to either a front- or all-wheel drive transmission.Our initial impressions of the static display car have been very positive, with the quality of the fit and finish and cabin materials equaling if not better than the best Japanese makes in the segment. The highest grade model gets radar-guided adaptive cruise control, Nappa leather seats, and natural language format 'Hi Proton' voice control for infotainment, climate and sunroof – the later works very similarly to the all-new Mercedes-Benz A-Class' (yet to be launched here) MBUX's infotainment's 'Hey Mercedes' command, minus the Mercedes-Benz's more sophisticated artificial intelligence of course.Proton will release more details on the X70’s specifications and equipment levels in the coming weeks. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Gallery: Proton X70 × Proton X70 Back to article / Related Tags Boyue Geely Boyue Proton proton x70 x70
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Proton SUV Named X70, Open For Bookings From Tomorrow Auto News Siew Weng | September 07, 2018 Proton has just announced the name of its upcoming Geely Boyue-based SUV, and it is called the X70.The name was chosen after Proton ran an online ...
More Than A Greeting, ‘Hi Proton’ Is Malaysia's Answer To Mercedes-Benz's MBUX Auto News Hans | October 11, 2018 If you haven’t already know, Proton’s upcoming five-seater SUV, the Geely Boyue-based Proton X70 is set to be launched later this year with a ...
ASEAN NCAP Set To Crash Test The Proton X70 In China Auto News Eric | September 19, 2018 The upcoming Proton X70 is getting ready for its first crash test in China, more specifically at the China Automotive Technology and Research Centre ...
The New Proton X70 Can Show You The Nearest Mamak Auto News Eric | October 11, 2018 Just slightly over a month after Proton previewed the exterior to the motoring fraternity, the company did another preview for its upcoming X70, this ...