2024 KIA EV9 launched in Malaysia from RM369k - GT-Line, 2 variants, 505km range, your choice of 6 or 7 seats
Neta L unveiled in China with new Snapdragon Ride Flex Fusion Platform - REEV with over 1,000km range!
Home News Auto News Consumers have apparently embraced chargeable In-car subscription services Consumers have apparently embraced chargeable In-car subscription services Auto News Adam Aubrey | July 24, 2023 01:34 pm In a surprising turn of events, a recent survey has shattered the belief that car buyers are strongly opposed to in-car connected service subscriptions. According to an article published on carscoops.com, S&P Global Mobility conducted a global consumer study involving nearly 8,000 participants, and the results are eye-opening. Contrary to common beliefs, 82% of the respondents who experienced a free trial or existing subscription on a 2016 model year or newer vehicle expressed their willingness to consider obtaining subscription-based services in their future new vehicle purchases. This discovery showcases the potential demand for such services once customers have experienced them firsthand. According to S&P Global Mobility, the key lies in exposing consumers to in-vehicle services, proving that in-vehicle exposure is more effective in driving demand, satisfaction, and retention with these services and brands compared to mere education on subscription programs. The survey also delved into the likelihood of subscription renewals, and the results are promising. The vast majority of respondents who were exposed to a subscription service, either through a free trial or by opting for it, expressed a strong inclination towards renewing. Furthermore, an overwhelming 85% stated they would recommend these services to their friends. Certain subscription services and features proved more appealing to consumers than others. Enhanced navigation and driver-assist systems topped the desirability list, along with popular safety features. On the other hand, consumers showed less interest in splurging on subscriptions for commonplace features like heated seats and heated steering wheels, as offered by some manufacturers. Fewer than 30% of respondents were willing to pay for these features through monthly subscriptions. S&P Global Mobility's senior technical research analyst, Yanina Mills, believes that consumers are drawn to the idea of subscriptions because they provide access to innovative features and technology they may not have experienced in their previous vehicles. In conclusion, the survey's findings challenge the notion that in-car connected services face widespread rejection among car buyers. It appears that once customers have a taste of these offerings, they become more open to embracing them in their future driving experiences. The automotive industry may need to shift its perception and embrace the growing potential of in-car connected services to cater to the evolving demands of modern consumers. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags car subscription BMW Malaysia Tesla Malaysia In-Car Connected Services Print Adam Aubrey Content Producer Wants to live the simple life, especially when it comes to cars and bikes. That's what tech is for he reckons, to make motoring simpler Related News Prepare for Tesla Model 3 Highland’s launch in Malaysia this month, deliveries to begin by year’s end Auto News Mersita Wasli | October 03, 2023 Gear up for the arrival of Tesla Model 3 Highland facelift in Malaysia as it is scheduled for launch in October 2023 with deliveries expected to ... Malaysians, Click Like And Subscribe….To Your Next Car? Insights Jim Kem | April 09, 2020 Subscription services are everywhere. Just sign up, pay for what you want, cancel anytime. “Commitment bad, flexibility good” seems to be the ... BMW Malaysia Now Offers Installment Plans For Oil Changes Auto News Aswan | February 22, 2018 Imagine if you could calculate the ownership costs of a car over the next few years. BMW Malaysia has just announced that they are offering the Oil ... Tesla is coming, yay! But how much are you expected to pay for the cheapest model? Insights Adam Aubrey | March 02, 2023 What's the cheapest Tesla you can buy when it comes to Malaysia? We investigate the price of the Model 3 RWD.So there you have it, MITI has ... Comments
Consumers have apparently embraced chargeable In-car subscription services Auto News Adam Aubrey | July 24, 2023 01:34 pm In a surprising turn of events, a recent survey has shattered the belief that car buyers are strongly opposed to in-car connected service subscriptions. According to an article published on carscoops.com, S&P Global Mobility conducted a global consumer study involving nearly 8,000 participants, and the results are eye-opening. Contrary to common beliefs, 82% of the respondents who experienced a free trial or existing subscription on a 2016 model year or newer vehicle expressed their willingness to consider obtaining subscription-based services in their future new vehicle purchases. This discovery showcases the potential demand for such services once customers have experienced them firsthand. According to S&P Global Mobility, the key lies in exposing consumers to in-vehicle services, proving that in-vehicle exposure is more effective in driving demand, satisfaction, and retention with these services and brands compared to mere education on subscription programs. The survey also delved into the likelihood of subscription renewals, and the results are promising. The vast majority of respondents who were exposed to a subscription service, either through a free trial or by opting for it, expressed a strong inclination towards renewing. Furthermore, an overwhelming 85% stated they would recommend these services to their friends. Certain subscription services and features proved more appealing to consumers than others. Enhanced navigation and driver-assist systems topped the desirability list, along with popular safety features. On the other hand, consumers showed less interest in splurging on subscriptions for commonplace features like heated seats and heated steering wheels, as offered by some manufacturers. Fewer than 30% of respondents were willing to pay for these features through monthly subscriptions. S&P Global Mobility's senior technical research analyst, Yanina Mills, believes that consumers are drawn to the idea of subscriptions because they provide access to innovative features and technology they may not have experienced in their previous vehicles. In conclusion, the survey's findings challenge the notion that in-car connected services face widespread rejection among car buyers. It appears that once customers have a taste of these offerings, they become more open to embracing them in their future driving experiences. The automotive industry may need to shift its perception and embrace the growing potential of in-car connected services to cater to the evolving demands of modern consumers. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags car subscription BMW Malaysia Tesla Malaysia In-Car Connected Services
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Prepare for Tesla Model 3 Highland’s launch in Malaysia this month, deliveries to begin by year’s end Auto News Mersita Wasli | October 03, 2023 Gear up for the arrival of Tesla Model 3 Highland facelift in Malaysia as it is scheduled for launch in October 2023 with deliveries expected to ...
Malaysians, Click Like And Subscribe….To Your Next Car? Insights Jim Kem | April 09, 2020 Subscription services are everywhere. Just sign up, pay for what you want, cancel anytime. “Commitment bad, flexibility good” seems to be the ...
BMW Malaysia Now Offers Installment Plans For Oil Changes Auto News Aswan | February 22, 2018 Imagine if you could calculate the ownership costs of a car over the next few years. BMW Malaysia has just announced that they are offering the Oil ...
Tesla is coming, yay! But how much are you expected to pay for the cheapest model? Insights Adam Aubrey | March 02, 2023 What's the cheapest Tesla you can buy when it comes to Malaysia? We investigate the price of the Model 3 RWD.So there you have it, MITI has ...