Ford today announced that it has sold its 1 millionth vehicle in Asia Pacific in 2016, reaching the milestone a month ahead of last year’s pace.
Having sold a record amount of 126,834 vehicles in August, which is up 22 percent versus a year ago, Ford’s total market share in the region was 4.1 percent, which is the brand’s highest share ever for any single month.
According to Ford, among the key drivers of its growth include its growing SUV lineup which accounted for 30 percent of Ford’s vehicle sales this year, the introduction of the Ford Mustang, and of course, the Ranger pickup truck which is continuing to thrive with strong sales across the region, particularly in Australia, New Zealand, Taiwan, Thailand and Vietnam.
Ford saw best-ever August sales for a number of markets in Asia Pacific, including China where sales for Ford and its joint venture partners rose 22 percent compared to August 2015.
Thanks to the strong performance of Ranger and Transit, sales of Ford vehicles in Vietnam increased 57 percent in August, while strong performance of EcoSport, Ranger and Everest helped increase sales of Ford vehicles in the Philippines by more than 90 percent.
In Thailand, Ranger’s market share was up to 10 percent in the pick-up segment in August for the first time ever.
“We are connecting with new customers with the most modern and expressive Ford lineup we have ever offered across Asia Pacific,” said Peter Fleet, vice president, Marketing, Sales and Service, Ford Asia Pacific.
With new models like the facelifted Kuga and Mondeo expected to be launched in selected markets within the region this year, Ford said it is confident that sales figures will continue to grow through the rest of this year and into 2017.
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