Mazda Posts Record Sales Through the First Half of 2016

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Mazda Posts Record Sales Through the First Half of 2016

The first half of 2016 has been good to Mazda Motor Corporation. They've moved a record 775,000 vehicles so far in this 2016-2017 fiscal year, which is marginally more than the record set during the first half of the last fiscal year. Sales in Europe went up by 12%, attributed to the introduction of the Mazda CX-3 and the Mazda MX-5. China also sees prominent growth by 22% to 133,000 units. The ASEAN region improves by 18%, while Australia sees a mere 4% growth- perhaps due to Mazda's already strong penetration.

The product offensive continues with the roll-out of the Mazda CX-4 in China, and the Mazda CX-9 in North America, Australia and elsewhere. Other models receive various facelifts for 2017, the highly coveted Mazda MX-5 RF is going into production, and the next generation Mazda CX-5 will be put on display at the upcoming Los Angeles Auto Show. 

Due to the shifts in currency value, the revenue of  ¥1.55 trillion was down in terms of number but up in terms of value as the Yen has strengthened against other currencies.  Mazda reported an ¥88.3 billion (€748 million) operating profit between 1 April and 30 September and net income of ¥56.1 billion (€475 million). Mazda's goal remains on track with an expected 1.55 million units for the Fiscal year ending in March of 2017, and a projected operating profit of ¥150 billion (€1.29 billion) and net income of ¥100 billion (€862 million).



Aswan

Aswan

Writer

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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