Michelin Malaysia today unveiled the new look and corporate identity for its Tyreplus car maintenance centre outlets.
The exercise is said to be in line with Michelin Malaysia’s aim to double its Tyreplus outlets from 50 to 100 by the year 2020, covering all major and mid-sized cities in the country.
The changes include redesigned ‘Tyreplus’ signages at outlets and staff uniforms, as well as upgraded reception areas with waiting rooms at every branch in the country.
Introduced in Malaysia in 2009, Tyreplus offers professional services such as general repairs, wheel alignment, air-conditioning refilling as well as nitrogen inflation.
Besides Michelin, the chain of service centres also offers a variety of major tyre brands as well as lubricants, batteries, suspension and braking systems by Bosch, Mobil 1, Total and Tech for all vehicle brands present in the market.
According to Pascal Nouvellon, Michelin Malaysia’s managing director, Malaysia is one of the first countries in the world to undergo this global rebranding exercise. He added that the Tyreplus network in our country is also one of the fastest growing in the world.
Tyreplus currently has more than 1,600 outlets operating in 26 countries including China, Thailand, Australia, India, South America, and also the Middle East.