For the past two years, the Total Industry Volume (TIV) for the first month of the new year has been hovering around 45,000 units, which is approximately 7% of the total TIV.
Perodua leads, followed by Honda, Proton, Toyota, Nissan, and Mazda. What is surprising is the difference of Toyota’s and Proton’s year-on-year performance. Both brands suffered a sales reduction of over 2,000 units. Based on data, Toyota's weak January 2018 performance was contributed by sluggish passenger vehicle (sedan, hatchbacks and wagons with 5 seats) sales.
While passenger vehicle still lead the monthly sales, January 2018 was one of the best months for SUV models. New models from Mazda (CX-5), Honda (CR-V), Mitsubishi (Outlander CKD), Peugeot (3008), and Subaru (XV) have certainly contributed to the strong numbers for SUV category.
Pick-up models continue to lose their appeal, with January performing below the average sales of 2017. Based on MAA data, Toyota (1,096 units) nonetheless still leads the pick-up segment, doubling the sales of what second-placed Nissan can achieve. Mitsubishi trails by just 27 units, with Ford and Isuzu behind.
In the premium segment, Mercedes-Benz still leads BMW by quite a margin. MINI and Volvo are separated but just 2 units of sales, with both selling 71 units and 69 units respectively.