Another year, another Super Bowl final, and yet another raft of superb, almost cinema-like ads that push the bar ever higher. This year, in conjunction with the 54th Super Bowl, Porsche might just steal the cake for the most entertaining ad yet.
Titled “The Heist”, the roughly two and a half minute long video starts off at the Porsche Museum in the Zuffenhausen district of Stuttgart, Germany before it takes off screaming and screeching through the night.
It features some of Porsche’s most iconic models such as the 930 RSR, Le Mans-winning 917, hybrid 918 Spyder… even the Porsche-Diesel Super tractor for good measure. The keenest of Porschephiles will also notice a quick cameo of the upcoming Porsche (992-generation) GT3, freeze-frame at 0.45 seconds.
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