Two of the most powerful vehicles in the Ford line-up are going to be unveiled at this year's Kuala Lumpur International Motor Show (KLIMS). Sime Darby Auto Connexion (SDAC) has announced that they will be bringing both the new Mustang and the Ranger Raptor for their display. There's a massive distinction between these two models, but they're both exciting in their own ways.
The Ranger Raptor is a little closer to home for us, as pickup trucks are still a huge market for both commercial and private ownership. The Mustang, on the other hand, remains the most expensive and exclusive model of Ford's global range, short of the Ford GT. So exclusive is this new Mustang that it was flown in by air freight, being the only one in the country, and will be on display for the 10-day duration of the show.
The Ford stand will focus on delivering an immersive customer experience journey through interactive technology. It will enable visitors to engage with the brand through socially shareable content. Interactive experiences include the Virtual Reality Test Drive which educates visitors on Ford’s safety technologies, while the Augmented Reality Experience transports drivers to the various terrains the Raptor is able to overcome through its Terrain Management System (TMS).
Another highlight will be the Self-Guide Audio Tour, where visitors will be able to tour the stand at their own pace with a fully narrated audio guide headset. This “personal tour guide” will inform visitors on the stand’s design concept, educate visitors on the vehicles on display and promotions and happenings. Visitors who make a vehicle booking of the New Ranger and New Mustang at the 10-day show will stand a chance to grab cash vouchers in a wind tunnel machine.
The first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,0001. Customers who purchase any new Ford Ranger variant will also be in the running to win a Ranger Raptor under the ‘Buy A New Ford Ranger, Win A Ranger Raptor' Contest'. On top of that, Sime Darby Auto Connexion will be offering new Ranger including New Ranger Raptor customers up to 2 years free maintenance or up to 40,000km for customers who successfully register their vehicle before 31 January 2019, whichever comes first.
The SDAC-Ford stand (No.1009) is located at Hall 2, Level 1 of the MITEC and is open to the public from 10am to 10pm on weekends, and 11am to 10pm on weekdays from November 23 until December 2. For more information and ticketing info, please visit www.klims.com.my.