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Home News Auto News Aston Martin Unveils New Logo - A Mark For Electrification? Aston Martin Unveils New Logo - A Mark For Electrification? Auto News Sep Irran Halid | July 21, 2022 11:11 am Aston Martin has revealed its new 'Wings' logo together with a new tagline - 'Intensity. Driven.' Throughout Aston Martin's 109-year history, this new brand identity logo is the eighth iteration with the previous update way back in 2003. After 19 years, what will this new logo bring to the table for Aston Martin? New logo, new cars It's a known fact that Aston Martin is not doing particularly well at the moment. With a debt of around $1.2 billion, a new group of investors has to raise an amount to help settle a part of the debt and develop new models at the same time. While the Aston Martin DBX was meant to help the brand from yet another bankruptcy (seven times now), its global sales figure have not been the best (COVID-19, chip shortages, and other reasons). In other words, Aston Martin is desperate for new and younger blood to hop into the Aston Martin bandwagon, and they're starting with a new brand identity. The new Wings logo will be featured on the 'next generation of sports cars', namely Vantage, DB11, and DBS. Aston Martin PHEV and EV? New investments into Aston Martin also meant that they have some room to properly develop their own plug-in hybrid and fully-electrified models. Their plan is clear for now - to launch its first PHEV model, the Valhalla, in 2024, its first EV model by 2025, and fully electrify its entire model line-up by 2026. That sounds - a lot. We are in the third quarter of 2022, which means that they'll only have a couple of years to commit to this seemingly overwhelming three-year plan. One thing is for sure, Aston Martin has weathered the storm before and they're getting ready to haul their butts into the future with electrification. Will it work? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags aston martin Aston Martin new logo Aston Martin 2022 logo Aston Martin PHEV Aston Martin EV Print Sep Irran Halid Content Producer Sep is a firm believer in the saying "Slow is smooth, smooth is fast" rather than "When in doubt, throttle it out". Drive safely, ride defensively, and most importantly, don't get hangry. Related News Aston Martin Valhalla given the F1 recipe in its development, 999 units to enter production in 2024 Auto News Mersita Wasli | September 29, 2023 The development of Aston Martin’s upcoming plug-in hybrid (PHEV) supercar, Valhalla, will be the first to be injected with the Formula 1 DNA ... Aston Martin To Preserve Classics Using EV Powertrain Conversion Auto News Gokul | December 05, 2018 With interest in classic cars growing every year and values of heritage models at an all-time high, Aston Martin has come up with a strategy to ... The Aston Martin Vulcan Is 800 HP Of Track-Only Madness Auto News Gerard | June 26, 2015 In recent weeks, various car makers have been releasing track-only supercars with Ferrari kicking things off by introducing its FXX K. And not too ... Aston Martin’s Vulcan meets The Vulcan Live Life Drive Daniel Wong | October 14, 2015 Rather than being named after the Roman god of fire and being British, Aston Martin’s stunning 800hp track-only car takes its name after the ... Comments
Aston Martin Unveils New Logo - A Mark For Electrification? Auto News Sep Irran Halid | July 21, 2022 11:11 am Aston Martin has revealed its new 'Wings' logo together with a new tagline - 'Intensity. Driven.' Throughout Aston Martin's 109-year history, this new brand identity logo is the eighth iteration with the previous update way back in 2003. After 19 years, what will this new logo bring to the table for Aston Martin? New logo, new cars It's a known fact that Aston Martin is not doing particularly well at the moment. With a debt of around $1.2 billion, a new group of investors has to raise an amount to help settle a part of the debt and develop new models at the same time. While the Aston Martin DBX was meant to help the brand from yet another bankruptcy (seven times now), its global sales figure have not been the best (COVID-19, chip shortages, and other reasons). In other words, Aston Martin is desperate for new and younger blood to hop into the Aston Martin bandwagon, and they're starting with a new brand identity. The new Wings logo will be featured on the 'next generation of sports cars', namely Vantage, DB11, and DBS. Aston Martin PHEV and EV? New investments into Aston Martin also meant that they have some room to properly develop their own plug-in hybrid and fully-electrified models. Their plan is clear for now - to launch its first PHEV model, the Valhalla, in 2024, its first EV model by 2025, and fully electrify its entire model line-up by 2026. That sounds - a lot. We are in the third quarter of 2022, which means that they'll only have a couple of years to commit to this seemingly overwhelming three-year plan. One thing is for sure, Aston Martin has weathered the storm before and they're getting ready to haul their butts into the future with electrification. Will it work? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags aston martin Aston Martin new logo Aston Martin 2022 logo Aston Martin PHEV Aston Martin EV
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Aston Martin Valhalla given the F1 recipe in its development, 999 units to enter production in 2024 Auto News Mersita Wasli | September 29, 2023 The development of Aston Martin’s upcoming plug-in hybrid (PHEV) supercar, Valhalla, will be the first to be injected with the Formula 1 DNA ...
Aston Martin To Preserve Classics Using EV Powertrain Conversion Auto News Gokul | December 05, 2018 With interest in classic cars growing every year and values of heritage models at an all-time high, Aston Martin has come up with a strategy to ...
The Aston Martin Vulcan Is 800 HP Of Track-Only Madness Auto News Gerard | June 26, 2015 In recent weeks, various car makers have been releasing track-only supercars with Ferrari kicking things off by introducing its FXX K. And not too ...
Aston Martin’s Vulcan meets The Vulcan Live Life Drive Daniel Wong | October 14, 2015 Rather than being named after the Roman god of fire and being British, Aston Martin’s stunning 800hp track-only car takes its name after the ...