Bermaz bags Xpeng distributorship in Malaysia - premium EV brand likely to kick off local range with G6
Home News Auto News Brembo unveils new logo - what's wrong with the old one? Brembo unveils new logo - what's wrong with the old one? Auto News Sep Irran Halid | October 26, 2022 03:54 pm Brembo has officially unveiled its new visual identity and logo that portrays its latest strategic vision - "Turning Energy into Inspiration". This vision, however, is not entirely new as it was launched back in 2020. With the goal to transform itself into a solution provider, Brembo has big plans to make a big impact in the future of mobility. From just components to complete solutions, Brembo is playing the long game. What's with the new logo? Featuring a new design innovation with remaining true to the brand's iconic style, the new Brembo logo has been 'optimised' thanks to new lettering that's apparently softer, rounder, and easier to read. That iconic red, however, has been retained. Why? The Brembo red symbolises Brembo's passion, especially to the current digital-native generation (younger, in other words). It's definitely a simpler and more direct-to-the-point symbol, but what Brembo is trying to achieve is its status as a timeless brand. Brembo Greentive & Sensify just a start Leveraging artificial intelligence (AI), mechatronics, and the all-important data, the launches of the Brembo Greentive disc brakes and Sensify state-of-the-art calipers is just the start of the company's very crucial journey. As for the brand image, it's just another step closer to realising their plans and aspirations. According to Daniele Schillaci, Brembo’s CEO, "Brembo’s new visual identity ensures consistency between our promise and our image, powering our brand experience. The core element of this new identity is the restyling of our logo, which is recognized all over the world and has contributed to our company’s success." "Now it embeds the notion of simplicity, with a modern and digital soul capturing Brembo’s forward-looking attitude. The new visual identity expresses both the company’s heritage and its evolution and it will inspire our future," added Schillaci. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Brembo Brembo new logo Brembo logo 2022 Brembo visual identity Print Sep Irran Halid Content Producer Sep is a firm believer in the saying "Slow is smooth, smooth is fast" rather than "When in doubt, throttle it out". Drive safely, ride defensively, and most importantly, don't get hangry. Related News Brembo Greentive: Disc Brakes That Shine Bright Like A Diamond Auto News Adam Aubrey | October 06, 2020 With the Brembo Greentive, not only will your discs always look good, but it will also last longer.One of my pet hates is rusty or gritty looking ... Brembo's Sensify Is A Revolutionary New Intelligent Braking System Auto News Adam Aubrey | October 27, 2021 Brembo's Sensify is ready to take brake technology into the 21st century.Shift by wire, steer by wire, and throttle by wire, these are all the ... Brembo launches new 'Greenance' brake pads Auto News Sep Irran Halid | November 14, 2022 Brembo has launched its latest line of performance brake pads called 'Greenance' - a play of words between 'Green' and 'Performance'.These new Brembo ... Dodge Unleashes The Viper ACR, A Snarling 8.4-litre Track Beast Auto News Jim Kem | May 12, 2015 Dodge has released more info on the newest creation of its performance SRT division, the track-eating 2016 Viper ACR (American Club Racer). The ... Comments
Brembo unveils new logo - what's wrong with the old one? Auto News Sep Irran Halid | October 26, 2022 03:54 pm Brembo has officially unveiled its new visual identity and logo that portrays its latest strategic vision - "Turning Energy into Inspiration". This vision, however, is not entirely new as it was launched back in 2020. With the goal to transform itself into a solution provider, Brembo has big plans to make a big impact in the future of mobility. From just components to complete solutions, Brembo is playing the long game. What's with the new logo? Featuring a new design innovation with remaining true to the brand's iconic style, the new Brembo logo has been 'optimised' thanks to new lettering that's apparently softer, rounder, and easier to read. That iconic red, however, has been retained. Why? The Brembo red symbolises Brembo's passion, especially to the current digital-native generation (younger, in other words). It's definitely a simpler and more direct-to-the-point symbol, but what Brembo is trying to achieve is its status as a timeless brand. Brembo Greentive & Sensify just a start Leveraging artificial intelligence (AI), mechatronics, and the all-important data, the launches of the Brembo Greentive disc brakes and Sensify state-of-the-art calipers is just the start of the company's very crucial journey. As for the brand image, it's just another step closer to realising their plans and aspirations. According to Daniele Schillaci, Brembo’s CEO, "Brembo’s new visual identity ensures consistency between our promise and our image, powering our brand experience. The core element of this new identity is the restyling of our logo, which is recognized all over the world and has contributed to our company’s success." "Now it embeds the notion of simplicity, with a modern and digital soul capturing Brembo’s forward-looking attitude. The new visual identity expresses both the company’s heritage and its evolution and it will inspire our future," added Schillaci. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Brembo Brembo new logo Brembo logo 2022 Brembo visual identity
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Brembo Greentive: Disc Brakes That Shine Bright Like A Diamond Auto News Adam Aubrey | October 06, 2020 With the Brembo Greentive, not only will your discs always look good, but it will also last longer.One of my pet hates is rusty or gritty looking ...
Brembo's Sensify Is A Revolutionary New Intelligent Braking System Auto News Adam Aubrey | October 27, 2021 Brembo's Sensify is ready to take brake technology into the 21st century.Shift by wire, steer by wire, and throttle by wire, these are all the ...
Brembo launches new 'Greenance' brake pads Auto News Sep Irran Halid | November 14, 2022 Brembo has launched its latest line of performance brake pads called 'Greenance' - a play of words between 'Green' and 'Performance'.These new Brembo ...
Dodge Unleashes The Viper ACR, A Snarling 8.4-litre Track Beast Auto News Jim Kem | May 12, 2015 Dodge has released more info on the newest creation of its performance SRT division, the track-eating 2016 Viper ACR (American Club Racer). The ...