Speaking to Autocar at the Shanghai Auto Show, managing director of Peugeot, Maxime Picat said Peugeot suffered financially in 2012 and 2013, making losses amounting in the billions. Since then, the company is on a streamlining programme that enabled it to be profitable again last year.
“If I tell you that the 13 most important silhouettes that we sell account for 95% of all our sales and more than 100% of all our profits you will understand why this is necessary,” said Picat.
A fan of the RCZ himself, Picat wants the company to focus on strengthening its core models which is from the Peugeot 108 upwards. He adds that chasing niches had been a distraction for the company.
Currently, the Peugeot RCZ is sold in Malaysia in two variants – manual and automatic with prices starting from RM248,888. This could very well be your last chance to own the double-bubble roofed coupé.